Local Selling Tips

When selling your home there are no guarantees that a buyer will simply walk through the front door. In many cases you may have to bring your home to the buyer. Effective marketing will help ensure that your property receives maximum exposure to attract a ready, willing and able buyer.   

The appearance of your home, a buyer's first impressions, and other considerations can also affect the sale of your home. When you work with an agent from CENTURY 21 About Town Realty, you can count on a specialist who can answer your questions, apply his in-depth knowledge of current market conditions, and access extensive resources that can expedite the sale of your home. 

Let a CENTURY 21 About Town Realty Realtor Associate create a customized, comprehensive marketing plan for selling your home. We have assisted consumers in Middlesex, Monmouth and Mercer counties in selling their homes for over 15 years by offering marketing and technology services second to none. It is our goal to earn a customer for life with each client we serve…where ever life leads you!
Even if you've just started thinking about selling, please contact CENTURY 21 About Town Realty to discuss ways to sell your home faster and for the best price.

Understand the process:

Buying real estate is a complex matter and can be especially confusing for the first-time homebuyer. Do yourself a favor and learn as much about the process as you can before you begin. There are plenty of resources on the Internet, and most real estate offices will have pamphlets to explain things in plain language. You may also be able to research the real estate process by attending community-sponsored classes, or you can take a look at books like Home Buying For Dummies by Eric Tyson and Ray Brown, (IDG Books Worldwide, Inc.)


As a buyer, it usually costs nothing to hire a real estate professional to help you find and purchase a home--your Realtor will likely get a portion of the commission the seller pays to his Realtor. When choosing an agent, get referrals from friends, relatives, and co-workers, and then interview as many agents as possible. Pick an agent that works in the neighborhoods you're interested in. Listen to your agent, but make your own decision.

Don't buy your new home until you have sold your current home.

This is generally sound advice unless you live in an extremely hot market and your Realtor is sure you'll be able to sell your home quickly. Timing is crucial, so start working with your agent to find a new home as soon as yours is listed. With a little bit of luck, the day you accept an offer on your home, you'll be able to make an offer on a new home and close both deals on the same day. At worst, you may have to live in a rental for a couple of months, but most people agree that moving twice is preferable to being stuck with two mortgage payments!


Selecting a Realtor Associate Who is Right for You: Not only do you want someone you are comfortable with, but someone who is professional, who has a successful track record, and your best interest at hand. Our Century 21 agents are trained and abide by the highest standards of ethics as required by the NJ Association of Realtors.

Determining the “Right Price” for You: The “right price” is a balance between the amounts of the current housing market will allow, as well as your “competition”. Your “competition” are similar properties that fit your property’s criteria. Factors to consider in pricing are; location, features of the home, condition, age, and current market.

Estimating Your Bottom Line Profit: Mortgage amounts, early pay-off penalties, property repair expenses, and closing costs are all items that can cut into the profit you receive on your property. Let our Realtor Associates help you navigate this challenging process.